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Never Let the Customer Down

Re-printed from Profit Magazine September 1998 Round Table

Jim Scharf, Jim Scharf Holdings, Perdue, Sask.:

It's No.1 certainly. Without customer service, you've got nothing. To me, customer service means that people call our toll-free number with a problem, you solve it - whatever it takes. Make sure they go home happy and tell 10 other people.

We offer a lifetime warranty on the E-ZEEWRAP. People have phoned us up to say they've melted the dispenser over the toaster. One man was carrying it home from the store, dropped it and it broke. No problem. We give them a new one free of charge, because our product is very economical to produce. And you see the window open and hear them say "Wow, I can't believe this." They've never had this happen to them before. They go out and tell everybody and all of a sudden you're seeing it compounding. I think it's just a matter of being fair. Whatever you do, it will always come back to you.

I think I bring some honesty and integrity to the industry we're in. Sure, we're selling and marketing products but we believe in what we're doing. It's good, credible stuff and we're not here for the quick buck. We're here for the long haul.



  • REDUCE: Waste... a perfect length every time. No searching for the end. No tangles.
  • REUSE: Dispenser...
  • RECYCLE: 90% Less
    Waste/Packaging... Save our Forests!

Just a note to let you know how pleased we are with your E-ZEEWRAP. I say we, meaning also my husband who has been unable to use any kind of plastic wrap for the last 28 years due to a stroke that left him with only the use of one hand. We have it again on our Christmas list this year for our cottage. My mother who is in her 80’s is also very pleased with her E-ZEEWRAP. She no longer has to ask for help every time she needs to use it.

-A. Sottile, Portage La Prairie, MB

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